Contentmarketing
Distribution is not an afterthought. It is the second half of the idea.
We plan content the way a magazine plans an issue: a cover story, a running order, a reason to come back next month. Owned, earned and paid are not three budgets — they are one audience seen from three sides.
We run the calendar, the channels and the numbers, and we tell you which of the three deserves the next euro.
Formats we make and run: brand films and their 9:16 afterlife, long-form editorial, newsletters people actually open, LinkedIn for founders who dislike LinkedIn — and the quiet work of making all of it findable, by search engines and, increasingly, by the AI assistants your customers now ask first.
Reporting once a month, in a page you can read standing up.
what we measure — attention held, not impressions bought · stories finished, not clicks started · the share of your audience that comes back without being paid to · and, once a quarter, whether the idea still holds.
