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The Contentmakers Morning Digest #1
WPP buys share in content marketing service Percolate. 10 reasons that brands should invest more in content marketing. Why advertising agencies screw up content marketing. The social press release is about creating great content. TinyPass about ‘softwalls’, ‘Dutch walls’ and other new innovation in content commerce. [Photo: Percolate founder Noah Bryer]. WPP is buying a… Continue reading The Contentmakers Morning Digest #1
Content Marketing Case: Grolsch Filmworks
Grolsch is launching a creative hub for independent film makers to share their movies online in a bid to target drinkers outside of traditional advertising channels. [Source] Visit Grolsch Filmworks here.
Content Marketing World 2012 – Jungle Jack Hanna
Jungle Jack Hanna, closing keynote of the 2012 Content Marketing World, shares some tips on how he’s built a successful brand around his original personality.
Forbes relaunches with sponsored content; kills display advertising
Read about content marketing on Forbes here. Read about the new web site here. Frontpage: Self-managed, sponsored content: http://www.forbes.com/
What is content marketing?
By Ronnie Rocket, Co-Founder, Creative Director, The Contentmakers Part One So what is content marketing? Is it just a buzzword? Or is there really something to it? I remember when blogs came around over 10 years ago. Many people said: ”but it’s just a web site – what’s the difference?”. Today, blogs are not only… Continue reading What is content marketing?
Lego Celebrates 80th Birthday With Whimsical Animated Short
To recognize 80 years of toy creation, Lego has released this 17-minute story of the company’s history. This short film, which can be found on YouTube, is sure to invoke feelings of nostalgia in every adult who loved the plastic brick toy as a kid. Source: http://mashable.com/2012/08/12/lego-story/
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