In this week’s episode Content Marketing Institute’s Robert Rose asks if we should be more controversial. Content Marketing Institute founder Joe Pulizzi talks with Robert talk about whether Google should replace universities. Finally, Robert points you to an article that asks whether you’re all in with content marketing (and tells you what to do if… Continue reading Should Your Brand Enter Controversial Conversations?
Author: Admin
Playlist: Music for Work, Vol. 1
The second in a series of playlists with music carefully curated for the home and work experience, respectively. Curated by Kate Lee, Berlin. Listen to the first playlist here. Artwork: Alexander Calder. UNTITLED, C. 1932.
Playlist: Music for Home, Vol. 1
The first in a series of playlists with music carefully curated for the home and work experience, respectively. Curated by Kate Lee, Berlin. Artwork: Carl Blechen, Gothic Church Ruins, 1826. Albertinum, Dresden, Germany.
Micro documentary with Connie Vognstrup – Danish print maker
Great content marketing from B&O Play: Across mountain glaciers and wind-swept fjords, in one of the remote places in Iceland, we discovered artists who have escaped into nature to explore their creativity. B&O PLAY AW16 Collection – Escaping into Nature at http://beoplay.com/collection
Why Marriott Launched a Global Content Marketing Studio
Marriott International is the world’s largest hotel brand and they’ve gone all in with content marketing. They launched a global content studio to market and promote their 19 brands. In this clip from the documentary, The Story of Content, see why Marriott thinks it’s more important than ever to employ a content marketing strategy.
The Story of Content: Rise of the New Marketing
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive… Continue reading The Story of Content: Rise of the New Marketing
Content Marketing Awards – Content Marketer of the Year
The Content Marketing Awards are presented by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The Content Marketer of the Year winner, Vishal Khanna, Director, Marketing and Business Development, Wake Forest Innovations, was announced at Content Marketing World 2015. The other five… Continue reading Content Marketing Awards – Content Marketer of the Year
Documentary- The Story of Content: Rise of the New Marketing
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive… Continue reading Documentary- The Story of Content: Rise of the New Marketing
Storytelling & Content Marketing
This is a clip from Shane Snow’s session at Content Marketing World 2014. He explains the key to standing out in content marketing is through compelling storytelling.
What is Content Marketing?
Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. Enter content marketing. But what exactly is content marketing?
The Contentmakers Blog 