WPP buys share in content marketing service Percolate. 10 reasons that brands should invest more in content marketing. Why advertising agencies screw up content marketing. The social press release is about creating great content. TinyPass about ‘softwalls’, ‘Dutch walls’ and other new innovation in content commerce. [Photo: Percolate founder Noah Bryer]. WPP is buying a… Continue reading The Contentmakers Morning Digest #1
Grolsch is launching a creative hub for independent film makers to share their movies online in a bid to target drinkers outside of traditional advertising channels. [Source] Visit Grolsch Filmworks here.
Jungle Jack Hanna, closing keynote of the 2012 Content Marketing World, shares some tips on how he’s built a successful brand around his original personality.
Read about content marketing on Forbes here. Read about the new web site here. Frontpage: Self-managed, sponsored content: http://www.forbes.com/
By Ronnie Rocket, Co-Founder, Creative Director, The Contentmakers Part One So what is content marketing? Is it just a buzzword? Or is there really something to it? I remember when blogs came around over 10 years ago. Many people said: ”but it’s just a web site – what’s the difference?”. Today, blogs are not only… Continue reading What is content marketing?
To recognize 80 years of toy creation, Lego has released this 17-minute story of the company’s history. This short film, which can be found on YouTube, is sure to invoke feelings of nostalgia in every adult who loved the plastic brick toy as a kid. Source: http://mashable.com/2012/08/12/lego-story/
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